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THE RED DIMOND DALLAS BRANDING 

Luxury. Redefined.

Not only did I have to develop an aesthetic for the luxury brand, but I also had to create a work process that was built for quick changes. I came up with an "idea" for solid two colors, gold which is associated with wealth, grandeur, prosperity, glitz,

glamour and elegance, along with the pairing of bold dark red color to give an upscale feel. 

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Luxury must be
comfortable
otherwise it is not
Luxury.
"Coco Chanel"
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